In-Store Referrals on the Internet-Reference-Cited by-同舟云学术

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In-Store Referrals on the Internet

Published:2011-12 Issue:4 Volume:87 Page:563-578
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Cai Gangshu (George),Chen Ying-Ju

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Skewed Bidding in Pay-per-Action Auctions for Online Advertising;Agarwal;American Economic Review,2009

2. Customer Referral Management: Optimal Reward Programs;Biyalogorsky;Marketing Science,2001

3. A Cross-Channel Comparison of Supplier–Retailer Relations;Brown;Journal of Retailing,1981

4. Conflict and Power-Dependence Relations in Retailer–Supplier Channels;Brown;Journal of Retailing,1983

5. Social Ties and Word-of-Mouth Referral Behavior;Brown;Journal of Consumer Research,1987

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The fulfillment service in online marketplaces;European Journal of Operational Research;2024-06

2. Inventory Sharing Under Service Competition;Manufacturing & Service Operations Management;2023-07-17

3. Referral strategy of e‐commerce platform under different selling modes;Managerial and Decision Economics;2023-06-25

4. Switching to profitable outside options under supplier encroachment;Production and Operations Management;2023-05-07

5. Research on Manufacturers’ Referral Strategy Considering Store Brand Retailers and Traditional Retailers;Mathematics;2022-09-14

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