On the Reference Point Effect of Reserve and Buy It Now prices
Author:
Funder
Social Sciences and Humanities Research Council of Canada
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference62 articles.
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3. Tom Sawyer and the Construction of Value;Ariely;Journal of Economic Behavior & Organization,2006
4. Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions;Ariely;Journal of Consumer Psychology,2003
5. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism;Bagchi;Journal of Consumer Research,2012
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