Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach-Reference-Cited by-同舟云学术

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Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach

Published:2021-12 Issue:4 Volume:97 Page:597-620
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Gupta Shaphali,Ramachandran Divya

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Customer Centricity: The New Axis of High Performance;Accenture,2008

2. Tata Companies Use Big Data to Craft Strategies;Agarwal,2017

3. Clarity on Data & Analytics;Amberg,2015

4. Customer Channel Migration;Ansari;Journal of Marketing Research,2008

5. Metro Cash & Carry India Plans More Stores;Asia,2020

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