Valuation of brand equity and retailer growth strategies using real options-Reference-Cited by-同舟云学术

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Valuation of brand equity and retailer growth strategies using real options

Published:2021-12 Issue:4 Volume:97 Page:523-544
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Trigeorgis Lenos,Baldi Francesco,Katsikeas Constantine S.^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

1. Brand Portfolio Strategy;Aaker,2004

2. Leveraging the Corporate Brand;Aaker;California Management Review,2004

3. Consumer Evaluations of Brand Extensions;Aaker;Journal of Marketing,1990

4. Revenue Premium as an Outcome Measure of Brand Equity;Ailawadi;Journal of Marketing,2003

5. Strategies for Diversification;Ansoff;Harvard Business Review,1957

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