Innovations in Retail Pricing and Promotions

Author:

Grewal Dhruv,Ailawadi Kusum L.,Gauri Dinesh,Hall Kevin,Kopalle Praveen,Robertson Jane R.

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

1. Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research;Ailawadi;Journal of Retailing,2009

2. Similarities in Choice Behavior Across Product Categories;Ainslie;Marketing Science,1998

3. The Effects of In-Store Display and Feature Advertising on Consideration Sets;Allenby;International Journal of Research in Marketing,1995

4. E-Customization;Ansari;Journal of Marketing Research,2003

5. Associated Press (2007), “Inside the World of Price Optimization Software,” Valley News, April 29, E2.

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