Author:
Grewal Dhruv,Ailawadi Kusum L.,Gauri Dinesh,Hall Kevin,Kopalle Praveen,Robertson Jane R.
Reference84 articles.
1. Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research;Ailawadi;Journal of Retailing,2009
2. Similarities in Choice Behavior Across Product Categories;Ainslie;Marketing Science,1998
3. The Effects of In-Store Display and Feature Advertising on Consideration Sets;Allenby;International Journal of Research in Marketing,1995
4. E-Customization;Ansari;Journal of Marketing Research,2003
5. Associated Press (2007), “Inside the World of Price Optimization Software,” Valley News, April 29, E2.
Cited by
201 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献