Group Buying: A Strategic Form of Consumer Collective

Author:

Wang Jeff Jianfeng,Zhao Xin,Li Julie Juan

Funder

City University of Hong Kong

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

1. Group Buying on the Web: A Comparison of Price-Discovery Mechanisms;Anand;Management Science,2003

2. Chinese Consumers Overwhelm Retailers with Team Tactics;Areddy;Wall Street Journal,2006

3. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation;Arnould;Journal of Marketing Research,1994

4. A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet;Belk;Journal of Consumer Research,1988

5. Should We Collude? Analyzing the Benefits of Bidder Cooperation in Online Group-Buying Auctions;Chen;Electronic Commerce Research and Applications,2009

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