How the COVID-19 Pandemic May Change the World of Retailing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference9 articles.
1. Shape Matters: Package Shape Informs Brand Status, Categorization and Brand Choice;Chen;Journal of Retailing,2020
2. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing;Choi;Journal of Retailing,2020
3. Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons;Desmichel;Journal of Retailing,2020
4. Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response;Kim (Claire);Journal of Retailing,2020
5. The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases;Lu;Journal of Retailing,2020
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1. Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models;Journal of Business Research;2024-03
2. Shopping behaviour of elderly consumers: change and stability during times of crisis;International Journal of Retail & Distribution Management;2024-01-24
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4. Value creation in post-pandemic retailing: a conceptual framework and implications;Journal of Business Economics;2023-12-28
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