Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Author:

Baumgartner Hans,Weijters Bert

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. Baumgartner, Hans and Bert Weijters (forthcoming), “Response Biases in Cross-cultural Measurement,” in Handbook of Culture and Consumer Psychology, Sharon Ng and Angela Y. Lee, eds. Oxford University Press.

2. Constructive Consumer Choice Processes;Bettman;Journal of Consumer Research,1998

3. Chaiken, Shelly, Roger Giner-Sorolla and Serena Chen (1996), “Beyond Accuracy: Defense and Impression Motives in Heuristic and Systematic Information Processing,” in The Psychology of Action: Linking Cognition and Motivation to Behavior, Peter M. Gollwitzer and John A. Bargh, eds. New York: Guilford, 553–578.

4. Presidential Address;Fisher;Sankhyā: The Indian Journal of Statistics,1938

5. Response Strategies for Coping with the Cognitive Demands of Measures in Surveys;Krosnick;Applied Cognitive Psychology,1991

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