The Effectiveness of E-tailers’ Communication Practices in Stimulating Sales of Niche versus Popular Products-Reference-Cited by-同舟云学术

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The Effectiveness of E-tailers’ Communication Practices in Stimulating Sales of Niche versus Popular Products

Published:2016-09 Issue:3 Volume:92 Page:319-332
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Meiseberg Brinja

Publisher

Elsevier BV

Subject

Marketing

Reference92 articles.

1. Stardom and Talent;Adler;American Economic Review,1985

2. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991

3. The Long Tail;Anderson,2006

4. Internet Recommendation Systems;Ansari;Journal of Marketing Research,2000

5. Role of Product-Related Conversations in the Diffusion of a New Product;Arndt;Journal of Marketing Research,1967

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