The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆-Reference-Cited by-同舟云学术

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The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆

Published:2022-12 Issue:4 Volume:98 Page:647-666
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Park Chang Hee,Yoon Tae Jung^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference62 articles.

1. Quality perceptions and asymmetric switching between brands;Allenby;Marketing Science,1991

2. The antecedents and consequences of customer satisfaction for firms;Anderson;Marketing Science,1993

3. A joint model of usage and churn in contractual settings;Ascarza;Marketing Science,2013

4. The economics of service upgrades;Biyalogorsky;Journal of Service Research,2005

5. Database Marketing: Analyzing and Managing Customers;Blattberg,2008

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1. Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company;Journal of Retailing and Consumer Services;2024-11

2. On the value of booking data for upsell decision-making in revenue management;Flexible Services and Manufacturing Journal;2024-06-22

3. Precision-Driven Product Recommendation Software: Unsupervised Models, Evaluated by GPT-4 LLM for Enhanced Recommender Systems;Software;2024-02-29

4. The Effect of Online Deception on Behavioral Intentions towards E-Tailers: The Mediating Roles of E-Shopping Value and E-Trust;Journal of Decision Systems;2023-07-28

5. Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction;JISR management and social sciences & economics;2022-12-31

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