Utilising eye-tracking data in retailing field research: A practical guide

Author:

Nordfält JensORCID,Ahlbom Carl-PhilipORCID

Publisher

Elsevier BV

Reference47 articles.

1. Understanding How Music Influences Shopping on Weekdays and Weekends;Ahlbom;Journal of Marketing Research,2023

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3. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions;Baker;Journal of Marketing,2002

4. Curvy digital marketing designs: virtual elements with rounded shapes enhance online click-through rates;Biswas;Journal of Consumer Research,2023

5. Visualisation of Eye-Tracking Data: A Taxonomy and Survey;Blascheck;Computer Graphics Forum,2017

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