Six strategies for competing through service: An agenda for future research
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference13 articles.
1. Services Marketing Is Different;Berry-Leonard;Business,1980
2. Understanding Service Convenience;Berry;Journal of Marketing,2002
3. Interactional Service Failures in a Pseudorelationship: The role of Organizational Attributions;Hess;Journal of Retailing,2007
4. An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness;Kleijnen;Journal of Retailing,2007
5. Competing Through Service: Insights from Service-Dominant Logic;Lusch;Journal of Retailing,2007
Cited by 81 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Factors influencing luxury service brand extension in a developing country;Journal of Consumer Marketing;2024-07-22
2. Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market;International Marketing Review;2024-06-17
3. Foreign market entry with circular business models: a customer-centric approach;Frontiers in Sustainability;2024-04-24
4. Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective;Technological Forecasting and Social Change;2023-12
5. International servitization: theoretical roots, research gaps and implications;International Marketing Review;2023-03-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3