1. Epic;Abrams,1993
2. Animating the Big Middle;Arnould;Journal of Retailing,2005
3. River Magic: Hedonic Consumption and the Extended Service Encounter;Arnould;Journal of Consumer Research,1993
4. Mixed Methods in Interpretive Research;Bahl,2006
5. An Experimental Approach to Making Retail Store Environmental Decisions;Baker;Journal of Retailing,1992