The merchants of meta: A research agenda to understand the future of retailing in the metaverse-Reference-Cited by-同舟云学术

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The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Published:2023-06 Issue:2 Volume:99 Page:173-192
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Yoo Kiwoong^ORCID,Welden Roman,Hewett Kelly^ORCID,Haenlein Michael^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

1. Meet Me in the Metaverse,2022

2. Why Customer Experience is at the Center of Metaverse Retail;Adebayo,2022

3. Consumers Want Cheaper VR Tech Before Entering the Metaverse;Ahmed,2022

4. What is the Metaverse—and What Does it Mean for business?;Alaghband,2022

5. Unique Ways Retailers Can Embrace the Metaverse;Anderson,2022

Cited by 97 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sustainable innovation in the metaverse: Blockchain's role in new business models;Digital Business;2024-12

2. The impact of the metaverse on the future business of professional football clubs – A prospective study;Technological Forecasting and Social Change;2024-11

3. Exploring metaverse: affordances and risks for potential users;Information Technology & People;2024-09-09

4. Omnichannel operations in the automotive aftermarket: Consumer reactions to various strategies;Technology in Society;2024-09

5. Behind the bubble: Exploring the motivations of NFT buyers;Computers in Human Behavior;2024-09

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