Music Congruity Effects on Product Memory, Perception, and Choice

Author:

North Adrian C.,Sheridan Lorraine P.,Areni Charles S.ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference79 articles.

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3. Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research;Ailawadi;Journal of Retailing,2009

4. Music Influences on Mood and Purchase Intentions;Alpert;Psychology & Marketing,1990

5. Purchase Occasion Influence on the Role of Music in Advertising;Alpert;Journal of Business Research,2005

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