Multichannel marketing: An experiment on guiding citizens to the electronic channels-Reference-Cited by-同舟云学术

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Multichannel marketing: An experiment on guiding citizens to the electronic channels

Published:2010-01 Issue:1 Volume:27 Page:98-107
ISSN:0740-624X
Container-title:Government Information Quarterly
language:en
Short-container-title:Government Information Quarterly

Author:

Teerling Marije L.,Pieterson Willem

Publisher

Elsevier BV

Subject

Law,Library and Information Sciences,Sociology and Political Science

Reference39 articles.

1. Leadership in customer service,2006

2. Public and private management: Are they fundamentally alike in all unimportant respects?;Allison,1980

3. Gartner's four phases of e-Government model;Baum,2000

4. Technology infusion in service encounters;Bitner;Journal of the Academy of Marketing Science,2000

5. Organizational information requirements, media richness and structural design;Daft;Management Science,1986

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3. Enhancing the adoption of digital public services: Evidence from a large-scale field experiment;Government Information Quarterly;2022-07

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