1. Health and culture. Beyond the Western paradigm;Airhihenbuwa,1995
2. Healing our differences: The crisis of global health and the politics of identity;Airhihenbuwa,2007
3. A critical assessment of theories/models used in health communication for AIDS;Airhihenbuwa;Journal of Health Communication,2000
4. News coverage of alcohol and other drugs in U.S;Atkin;college newspapers. Journal of Drug Education,2000
5. Social learning theory;Bandura,1977