How effective and cost-effective was the national mass media smoking cessation campaign ‘Stoptober’?

Author:

Brown Jamie,Kotz Daniel,Michie Susan,Stapleton John,Walmsley Matthew,West Robert

Funder

UK Society

Cancer Research UK

Cancer Research UK, the Department of Health and Pfizer

Pfizer

Publisher

Elsevier BV

Subject

Pharmacology (medical),Psychiatry and Mental health,Pharmacology,Toxicology

Reference34 articles.

1. Mass media interventions for smoking cessation in adults;Bala;Cochrane Database Syst. Rev.,2008

2. Can tobacco control programmes that include a mass media campaign help to reduce levels of smoking among adults;Bala;Cochrane Database Syst. Rev.,2012

3. Smoking prevalence in the European Union: a comparison of national and transnational prevalence survey methods and results;Bogdanovica;Tob. Control,2011

4. Prevalence and characteristics of smokers interested in Internet-based smoking cessation interventions: cross-sectional findings from a national household survey;Brown;J. Med. Internet Res.,2013

5. Cigarette smoking among adults and trends in smoking cessation—United States, 2008;Centers for Disease Control and Prevention;MMWR Morb. Mortal. Wkly. Rep.,2009

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