Can frugal go global? Diffusion patterns of frugal innovations

Author:

Hossain Mokter,Simula Henri,Halme Minna

Funder

Suomen Kulttuurirahasto

Publisher

Elsevier BV

Subject

Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics

Reference66 articles.

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4. Reverse innovation antecedents;Borini;Int. J. Emerg. Mark.,2016

5. Innovation blowback: disruptive management practices from Asia;Brown;McKinsey Q.,2005

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