Investigating consumer purchase intention in online social media marketing: A case study of Tiktok-Reference-Cited by-同舟云学术

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Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

Published:2023-08 Issue: Volume:74 Page:102289
ISSN:0160-791X
Container-title:Technology in Society
language:en
Short-container-title:Technology in Society

Author:

Zhang Wenyao,Zhang Wei^ORCID,Daim Tugrul U.

Funder

Ministry of Education of the People's Republic of China

China Scholarship Council

National Office for Philosophy and Social Sciences

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics

Reference71 articles.

1. Strategic use of social media within business-to-business (B2B) marketing:A systematic literature review;Cartwright;Ind. Market. Manag.,2021

2. A review of social media-based public opinion analyses: challenges and recommendations;Dong;Technol. Soc.,2021

3. Audiences' acts of authentication in the age of fake news: a conceptual framework;Tandoc;New Media Soc.,2018

4. A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention;Park;J. Retailing Consum. Serv.,2021

5. Intention to use IoT by aged Indian consumers;Chatterjee;J. Comput. Inf. Syst.,2021

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1. What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory;Frontiers in Communication;2024-09-11

2. Omnichannel operations in the automotive aftermarket: Consumer reactions to various strategies;Technology in Society;2024-09

3. Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers;Technology in Society;2024-09

4. High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram;Journal of Creative Communications;2024-08-26

5. The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention;Australasian Marketing Journal;2024-08-25

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