Does environmental advertising reflect integrated marketing communications?: An empirical investigation-Reference-Cited by-同舟云学术

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Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Published:1996-11 Issue:3 Volume:37 Page:225-232
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Carlson Les,Grove Stephen J.,Laczniak Russell N.,Kangun Norman

Publisher

Elsevier BV

Subject

Marketing

Reference27 articles.

1. Be Precise; Don't Overstate Claims;Aho;Advertising Age,1992

2. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach;Carlson;Journal of Advertising,1993

3. P&G Gets Top Marks in AA Survey;Chase;Advertising Age,1991

4. Consumers Keen on Green but Marketers Don't Deliver;Chase;Advertising Age,1992

5. Green Ads Wilt: NAD Chief;Dagnoli;Advertising Age,1992

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1. How meaningless and substantive green claims jointly determine product environmental perceptions;International Journal of Advertising;2024-07-13

2. Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments;Sustainability;2023-12-14

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4. How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products;Frontiers in Psychology;2022-09-20

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