Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts-Reference-Cited by-同舟云学术

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Published:1997-02 Issue:2 Volume:38 Page:141-159
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Murray Keith B.,Vogel Christine M.

Publisher

Elsevier BV

Subject

Marketing

Reference99 articles.

1. On the Measurement of Corporate Social Responsibility;Abbott;Academy of Management Journal,1979

2. Corporate Social Responsibility: The Modern Dilemma;Ackerman,1976

3. Corporate Social Responsibility and Stock Market Performance;Alexander;Academy of Management Journal,1978

4. Lifestyle and Psychographics: A Critical Review and Recommendation;W. Thomas,1984

5. Social Responsiveness, Corporate Structure, and Economic Performance;Arlow;Academy of Management Review,1978

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