Role of Response Behavior Theory in Survey Research

Author:

Albaum GeraldS,Evangelista Felicitas,Medina Nila

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Do Source and Anonymity Affect Mail Survey Results?;Albaum;Journal of the Academy of Marketing Science,1987

2. Empirical Research in International Marketing, 1976–1982;Albaum;Journal of International Business Studies,1994

3. Allen, C. T.: Perspectives on Mail Survey Response Rates: The Self-Perception Paradigm and Beyond, Paper presented at the American Marketing Association Conference on Marketing Theory, San Antonio, Texas, 1982.

4. More on Self-Perception Theory’s Foot Technique in the Pre-Call/Mail Survey Setting;Allen;Journal of Marketing Research,1980

5. An Assessment of Theoretical and Methodological Development in International Marketing;Aulakh;Journal of International Marketing,1993

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