The Role of Affect in Marketing-Reference-Cited by-同舟云学术

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The Role of Affect in Marketing

Published:1998-07 Issue:3 Volume:42 Page:199-215
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Erevelles Sunil

Publisher

Elsevier BV

Subject

Marketing

Reference150 articles.

1. Causes of Irritation in Advertising;Aaker;Journal of Marketing,1985

2. Are All the Effects of Ad-Induced Feelings Mediated by a Subscript Ad?;Aaker;Journal of Consumer Research,1988

3. Warmth in Advertising;Aaker;Journal of Consumer Research,1986

4. Process Tracing of Emotional Responses to TV Ads;Abeele;Journal of Consumer Resaerch,1994

5. Affective and Semantic Components in Political Person Perception;Abelson;Journal of Personality and Social Psychology,1982

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