Interactivity and vividness effects on social presence and involvement with a web-based advertisement-Reference-Cited by-同舟云学术

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Published:2005-03 Issue:3 Volume:58 Page:387-396
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Fortin David R.,Dholakia Ruby Roy

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

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