Author:
Yalch Richard F,Spangenberg Eric R
Reference37 articles.
1. Some Affective Stereotypes of Color;Aaronson;International Journal of Symbology,1970
2. Babbit, E. D. (1878): The Principles of Light and Color, in F. Birren, ed., University Books, New York. 1967.
3. The Effects of Color in Store Design;Bellizzi;Journal of Retailing,1983
4. Self-Perception Theory;Bem,1972
5. Servicescapes;Bitner;Journal of Marketing,1992
Cited by
314 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献