Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad-Reference-Cited by-同舟云学术

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Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Published:1999-02 Issue:2 Volume:44 Page:109-116
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Lafferty Barbara A.,Goldsmith Ronald E.

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Communicator Credibility and Communications Discrepancy as Determinants of Attitude Change;Aronson;Journal of Abnormal and Social Psychology,1963

2. Effectiveness of Celebrity Endorsers;Atkin;Journal of Advertising Research,1983

3. Measurement in Marketing Research;Bagozzi,1994

4. Introduction to Advertising and Promotion;Belch,1993

5. The Effect of Dissonant Persuasive Communications upon Changes in Self-Referring Attitudes;Bergin;Journal of Personality,1962

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