Conducting Marketing Science

Author:

Easley Richard W,Madden Charles S,Dunn Mark G

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

1. Developing, Disseminating, and Utilizing Marketing Knowledge;Journal of Marketing,1988

2. Statistical Significance, Reviewer Evaluations, and the Scientific Process;Atkinson;Journal of Counseling Psychology,1982

3. Novum Organum;Bacon,1960

4. Editorial Policies and Practices Among Leading Journals in Four Scientific Fields;Beyer;Sociological Quarterly,1978

5. Publication Politics, Experimenter Bias, and the Replication Process in Social Science Research;Bornstein,1990

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