The Positive Effect of a Market Orientation on Business Profitability-Reference-Cited by-同舟云学术

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The Positive Effect of a Market Orientation on Business Profitability

Published:2000-04 Issue:1 Volume:48 Page:69-73
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Slater Stanley F.,Narver John C.

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

1. Hearing the Voice of the Market;Barabba,1991

2. Marketing Management;Boyd,1995

3. Research That Reinvents the Corporation;Brown;Harvard Business Review,1991

4. Market-Driven Strategy, Processes for Creating Value;Day,1990

5. Day, G. S.: Continuous Learning About Markets. California Management Review (Summer 1994a): 9–31.

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