The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation-Reference-Cited by-同舟云学术

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The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation

Published:2002-03 Issue:3 Volume:55 Page:237-249
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Chakraborty Goutam,Ball Dwayne,Gaeth Gary J,Jun Sunkyu

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Experimental choice analysis;Batsell;Mark Lett,1991

2. Discrete choice analysis: theory and application to travel demand;Ben-Akiva,1985

3. Psychometric methods in marketing research: Part I. Conjoint analysis;Carroll;J Mark Res,1995

4. Screening for interactions between design factors and demographics in choice-based conjoint;Chakraborty;J Bus Res,1992

5. How consumers choose health insurance;Chakraborty;J Health Care Mark,1994

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