Estimating marketing persistence on sales of consumer durables in China-Reference-Cited by-同舟云学术

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Estimating marketing persistence on sales of consumer durables in China

Published:2002-04 Issue:4 Volume:55 Page:337-342
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ouyang Ming,Zhou Dongsheng,Zhou Nan

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Strategic marketing management;Aaker,1998

2. Beyond the natural rate hypothesis;Blanchard;Am Econ Rev,1988

3. Time series analysis;Box,1970

4. Big dragon: China's future;Burstein,1998

5. The persistence of marketing effects on sales;Dekimpe;Mark Sci,1995

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3. Ethanol production in Brazil: empirical evidence based on persistence;International Journal of Energy Sector Management;2018-08-24

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