1. *Atkin, C. K. (1975a). Survey of pre-adolescent's responses to television commercials: The effects of television advertising on children (Report No. 6). East Lansing, MI: Michigan State University. ERIC Document Reproduction Service No. ED116820.
2. *Atkin, C. K. (1975b). Survey of children's and mothers' responses to television commercials. The effects of television advertising on children (Report No. 8). East Lansing, MI: Michigan State University. ERIC Document Reproduction Service No. ED123675.
3. Observation of parent–child interaction in supermarket decision-making;Atkin;Journal of Marketing,1978
4. Effects of television advertising on children;Atkin,1980
5. Materialism: Trait aspects of living in the material world;Belk;Journal of Consumer Research,1985