Author:
Fels Antonia,Falk Björn,Schmitt Robert
Reference19 articles.
1. How to design personalization in a context of customer retention: Who personalizes what and to what extent?;Kown;Electronic Commerce Research and Applications,2012
2. Henseler PSCJ. Creating customer loyalty through service customization. European Journal of Marketing; Vol. 46; Iss 3/4; p. 331-356.
3. Does Mass Customization Pay? An Economic Approach to Evaluate Customer Integration;Piller;In: Production Planning and Control;,2004
4. Product variety management
5. Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence;Guiltinan;Journal of Business Ehtics,2009
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献