The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch-Reference-Cited by-同舟云学术

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The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch

Published:2017-12 Issue:8 Volume:34 Page:1544-1556
ISSN:0736-5853
Container-title:Telematics and Informatics
language:en
Short-container-title:Telematics and Informatics

Author:

Flavián Carlos,Gurrea Raquel,Orús Carlos

Funder

Spanish Ministry of Economy and Competitiveness

Gobierno de Aragón

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference71 articles.

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3. Consumers in a multichannel environment: product utility, process utility, and channel choice;Balasubramanian;J. Interact. Mark.,2005

4. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations;Baron;J. Pers. Soc. Psychol.,1986

5. Measuring the hedonic and utilitarian sources of consumer attitudes;Batra;Mark. Lett.,1990

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