Mobile customer segmentation based on smartphone measurement-Reference-Cited by-同舟云学术

Mobile customer segmentation based on smartphone measurement

Published:2014-05 Issue:2 Volume:31 Page:220-227
ISSN:0736-5853
Container-title:Telematics and Informatics
language:en
Short-container-title:Telematics and Informatics

Author:

Hamka Fadly,Bouwman Harry,de Reuver Mark,Kroesen Maarten

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference38 articles.

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2. Bouwman, H., Lopez-Nicolas, C., Molina-Castillo, F., 2008. Explaining mobile commerce services adoption by different type of customers. Imeti 2008 International MultiConference on Engineering and Technological Innovation Vol I, pp. 358–363.

3. The Mobile Communication Society : A cross-cultural analysis of available evidence on the social uses of wireless communication technology. International Workshop on Wireless Communication Policies and Prospects: A Global Perspective;Castells,2004

4. de Reuver, M., Bouwman, H., 2010. Explaining mobile internet services adoption by context-of-use and lifestyle. Proceedings of 9th International Conference on Mobile Business, Athens, Greece.

5. De Reuver, M., Bouwman, H., Heerschap, N., Verkasalo, H., 2012. Smartphone measurement: Do people use mobile applications like they think they do? Proceedings of 11th International Conference on Mobile Business, Delft, The Netherlands.

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