Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands-Reference-Cited by-同舟云学术

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands

Published:2018-08 Issue:5 Volume:35 Page:1524-1533
ISSN:0736-5853
Container-title:Telematics and Informatics
language:en
Short-container-title:Telematics and Informatics

Author:

Phua Joe^ORCID,Kim Jihoon (Jay)

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference50 articles.

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4. This post is sponsored: effects of sponsorship disclosure on persuasion knowledge and electronic word-of-mouth in the context of Facebook;Boerman;J. Interact. Mark.,2017

5. Web commercials and advertising hierarchy-of-effects;Bruner;J. Advert. Res.,2000

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