Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers

Author:

Anderson Stacey J.,Pollay Richard W.,Ling Pamela M.

Publisher

Elsevier BV

Subject

History and Philosophy of Science,Health(social science)

Reference96 articles.

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2. Alar, J., Heger, C., McCafferty, B., & Wallace, J. (1980). Bwt USA major marketing decision recommendation project delta. 14 August Bates no. 544000538/544000548. http://legacy.library.ucsf.edu/tid/mpc43f00.

3. Albert, M.A., & Marketing Development, D. (1984). Vantage “High Performance”. Saturday 22 February Bates no. 504607926/504607927. http://legacy.library.ucsf.edu/tid/dgg65d00.

4. American Tobacco. (1964). Author s notes on volume four, 1953 to 1964: Start of filter age;battle for filter kings;start of king size filter menthol;introduction of hi fi filtration, charcoal and multi filters;demise of short, plain cigarettes;proliferation of brands, splits and extensions. Bates no. 966068737/966068739. http://legacy.library.ucsf.edu/tid/dac70a00.

5. American Tobacco. (1992). Share of industry for selected low tar brands. Bates no. 970437463/7496. http://legacy.library.ucsf.edu/tid/eqt25f00.

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