Author:
Nair Suresh K.,Tarasewich Peter
Subject
Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering
Reference23 articles.
1. Banks remain hungry for credit card expertise;Allard;The Bankers Magazine,1995
2. Genetic algorithms for product design;Balakrishnan;Management Science,1996
3. The effects of a direct mail coupon on brand choice behavior;Bawa;Journal of Marketing Research,1987
4. Experimental design in direct mail and the application of Taguchi methods;Berger;Journal of Direct Marketing,1993
5. Sales Promotion: Concepts, Methods, and Strategies;Blattberg,1990
Cited by
24 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献