1. Achenbaum, A.A., Mitchel, F.K., 1987. Pulling away from push marketing. Harvard Business Review (May–June, 1987), 38–40
2. Vertical cooperative advertising ventures;Berger;Journal of Marketing Research,1972
3. Buzzell, R.D., Quelch, J.A., Salmon, W.J., 1990. The costly bargain of trade promotion. Harvard Business Review 141–149
4. Franchising coordination with brand name considerations;Charnes;Research in Marketing,1995
5. Cone extremal solutions of multi-payoff games with cross-constrained strategy sets;Charnes;Optimization,1990