When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement-Reference-Cited by-同舟云学术

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When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Published:1984-07 Issue:3 Volume:5 Page:185-202
ISSN:0193-3973
Container-title:Journal of Applied Developmental Psychology
language:en
Short-container-title:Journal of Applied Developmental Psychology

Author:

Ross Rhonda P.,Campbell Toni,Wright John C.,Huston Aletha C.,Rice Mabel L.,Turk Peter

Publisher

Elsevier BV

Subject

Developmental and Educational Psychology

Reference11 articles.

1. Effects of television advertising on children—First year experimental evidence;Atkin,1975

2. Children's advertising rulemaking comment: A study of children and TV advertising;Atkin,1979

3. Young viewers' troubling response to TV ads;Bever;Harvard Business Review,1975

4. Endorser effectiveness by product type;Friedman;Journal of Advertising Research,1979

5. The unhealthy persuader: The reinforcing value of television and children's purchase-influencing attempts at the supermarket;Galst;Child Development,1976

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