How marketing planning builds internal networks-Reference-Cited by-同舟云学术

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How marketing planning builds internal networks

Published:1997-02 Issue:1 Volume:30 Page:53-63
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Dibb Sally

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference26 articles.

1. The Marketing Planning Workbook;Dibb,1996

2. Long Range Planning: the Executive Viewpoint;Warren,1966

3. Marketing Planning and Strategy;Jain,1993

4. Marketing Plans;McDonald,1995

5. Market-led Strategic Change;Piercy,1992

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs;Services Marketing Quarterly;2021-10-24

2. Diagnosing and treating operational and implementation barriers in synoptic marketing planning;Industrial Marketing Management;2008-07

3. Tackling implementation impediments to marketing planning;Marketing Intelligence & Planning;2002-04

4. Barriers impeding effective implementation of marketing plans – a training agenda;Journal of Business & Industrial Marketing;2002-02-01

5. The marketing planning experience: a UK and Portuguese comparison;Marketing Intelligence & Planning;2001-11-01

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