The directional policy matrix—tool for strategic planning-Reference-Cited by-同舟云学术

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The directional policy matrix—tool for strategic planning

Published:1978-06 Issue:3 Volume:11 Page:8-15
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Robinson S.J.Q.,Hichens R.E.,Wade D.P.

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference3 articles.

1. Planning a Chemical Company's Prospects, published by the Royal Dutch/Shell Group of companies.

2. Perspectives: The Product Portfolio. The Growth Share Matrix. The Boston Consulting Group.

3. Strategy and the ‘Business Portfolio’;Hedley;Long Range Planning,1973

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