1. Competitive Strategy;Porter,1980
2. The Economics of the TV Programme Supply Chain;Goodall;The Economist,1997
3. The core competence of the corporation;Prahalad;Harvard Business Review,1990
4. Competing by business design—the reshaping of the computer industry;Hornbach;Long Range Planning,1996
5. Spider versus spider;Hagel;McKinsey Quarterly,1996