1. Online display advertising: Targeting and obtrusiveness;Goldfarb;Mark. Sci.,2011
2. The online advertising industry: Economics, evolution, and privacy;Evans;J. Econ. Perspect.,2009
3. Deep reinforcement learning for sponsored search real-time bidding;Zhao,2018
4. Real-time bidding by reinforcement learning in display advertising;Cai,2017
5. Dynamics of bid optimization in online advertisement auctions;Borgs,2007