Yield management—progress and prospects

Author:

Brotherton Bob,Mooney Sean

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference13 articles.

1. Screen Dreams;Carter;The Business Traveller,1988

2. Profit analysis: beyond yield management;Dunn;Cornell H.R.A. Quarterly,1990

3. Approaches to the measurement of accommodation performance;Jones;Proc. (Vol. 2) Journal of Contemporary Hospitality Management Launch Conf.,1989

4. The basics of YM;Kimes;Cornell H.R.A. Quarterly,1989

5. YM and your passengers;Larsen;Asia Agency Management,1988

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