Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Author:

Melewar T.C.,Gupta Suraksha,Czinkota Michael

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Strategic analysis of competitive advantages of light industry and fashion industry enterprises;Economic Analysis: Theory and Practice;2023-05-30

2. Putting risk management into the corporate sustainability context;Social Responsibility Journal;2021-10-11

3. Improving the Tools for Assessing and Managing Export Activities of SMEs in the Region;Economic and Social Changes: Facts, Trends, Forecast / Экономические и социальные перемены: факты, тенденции, прогноз;2020

4. Sustainability and sustainable development strategies in the U.K. plastic electronics industry;Corporate Social Responsibility and Environmental Management;2019-02-11

5. What is in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions;International Marketing Review;2018-04-09

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