1. A theory of market segmentation;Claycamp;J. Mark. Res. (JMR),1968
2. The Strategy and Tactics of Pricing: A Guide To Growing more Profitably;Nagle,2011
3. Nature Inspired Methods in Chemometrics: Genetic Algorithms and Artificial Neural Networks;Leardi,2003
4. Principles of economics;Mankiw;Cengage Learn.,2014
5. What is co-creation? An interactional creation framework and its implications for value creation;Ramaswamy;J. Bus. Res.,2017