Influence maximization in large social networks: Heuristics, models and parameters

Author:

N. Sumith,B. Annappa,Bhattacharya SwapanORCID

Publisher

Elsevier BV

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Reference106 articles.

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3. H.J. Wilson, P. Guinan, S. Parise, B.D. Weinberg, What’s your social media strategy? https://hbr.org/2011/07/whats-your-social-media-strategy.

4. E. Qualman, Socialnomics: How social media transforms the way we live and do business, 2010.

5. The role of social networks in marketing;Doyle;J. Database Mark. Customer Strategy Manag.,2007

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