Extending the supply chain: Integrating operations and marketing in the online grocery industry
Author:
Affiliation:
1. Eli Broad Graduate School of Management, Michigan State University, Department of Marketing and Supply Chain Management, N370 North Business Complex, East Lansing, MI 48824‐1122, USA
Funder
National Science Foundation
Publisher
Wiley
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1016/j.jom.2005.01.003
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