Author:
Thirumalai Sriram,Sinha Kingshuk K.
Funder
Curtis L. Carlson Family Foundation
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Reference46 articles.
1. Report of the definitions committee;American Marketing Association;Journal of Marketing,1948
2. Product classification and the theory of consumer behavior;Assael;Journal of the Academy of Marketing Science,1974
3. Understanding service convenience;Berry;Journal of Marketing,2002
4. Measuring physical distribution service quality;Bienstock;Journal of the Academy of Marketing Science,1997
5. Expectations and norms in models of consumer satisfaction;Cadotte;Journal of Marketing Research,1987
Cited by
121 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献